Choosing the Right YouTube Ad Type
Choosing the right YouTube ad type to help you reach your marketing goals, from brand awareness to consideration to conversion. The right ad type depends on your campaign’s objectives, budget, and capacity.
Skippable in-stream ads (also called TrueView video ads) display before, during or after a video on YouTube, and viewers can choose to skip them after five seconds. They typically feature brief video promos that inspire viewers to take action, such as visiting your website or buying your product.
Bumper ads are YouTube non-skippable video ads that run for up to six seconds before or during a video. These short ads can be effective at increasing brand awareness because they provide a quick and memorable message that audiences can recognize.
Choosing Wisely: How to Select the Right YouTube Ad Type
Outstream video ads are YouTube non-skippable video ad formats that appear on partner websites and within apps but don’t interrupt the user’s experience. They’re ideal for promoting educational videos and can be targeted to specific devices, including smartphones.
YouTube display ads (also called standard non-video ad units) are banner-style ads that show above or beside a YouTube video and can be surfaced on desktop, mobile, and tablet. They don’t interfere with viewing of the video and pay only on a cost-per-click basis, rather than per view. They can also be mute-able, which is important for brands trying to reach people on the go who may have their sound turned off.
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